On Monday afternoon, Apple revealed the details of it’s gold “Edition” watch to the masses. There had been speculation in the media that the price tag was going to be on the obscene side and Apple did not disappoint. With prices as high as £13,500, the internet was never going to take it lying down.
While some of the features wowed the Twittersphere, such as the fact that it could also in fact tell the time, most were not convinced in the slightest that spanking out £13,500 for a watch made any sense whatsoever.
The most ridiculous fact of all: Apple’s smartwatch collection vary in price from, £299 to £13,500, depending not on the features or functionality (they are all identical pieces of tech) but rather on the material they are made of and the kind of strap they have.
As always, Twitter leapt into action and here are some of the best, most hilarious responses to Cupertino’s keynote:
We should be thanking Apple for launching the $10,000 "apple watch" as the new gold standard in douchebag detection.
— Anna Kendrick (@AnnaKendrick47) March 9, 2015
Hey I just bought the $10,000 gold Apple Watch! It’s so cool and oh wait the battery died again shit hold on
— Jack Douglass (@jacksfilms) March 9, 2015
Only 10,000 dollars for a gold Apple watch that works 18 hours a day? Take that centuries of watch makers! #progress
— Jesse Cox (@JesseCox) March 9, 2015
So far the only problem this Watch solves is “How can the 1% give Apple more money?”
— Mike Monteiro (@monteiro) March 9, 2015
If you give me $10,000 I promise to tell you what time it is. I’ll even google something for you.
— Alex Navarro (@alex_navarro) March 9, 2015
Cook: You think $10,000 is too much for a watch? I can go out tonight with the materials you got and make $15,000 pic.twitter.com/p0A7EMK6Fj
— pourmecoffee (@pourmecoffee) March 9, 2015
Was totally gonna buy an Apple WATCH Edition, but I think now I’m just gonna buy 7 new gold MacBooks and wear them as a necklace.
— THELanceArthur (@thelancearthur) March 9, 2015
The Apple Watch is basically a $350 tax on people too lazy to reach into their pocket
— Brian Gaar (@briangaar) March 9, 2015
If I wanted to spend $10,000 on something that'll be obsolete in three years I'd buy an engagement ring!!!!! #applewatch
— Patrick Monahan (@pattymo) March 9, 2015
Ahhhh, the Apple Watch Edition, a mere TEN. THOUSAND. DOLLARS pic.twitter.com/myGHpbQVOq
— Kaleb Nation (@KalebNation) March 9, 2015
I feel like the only people buying the apple watch edition for $10k are the same people who say "peasants" to describe the less fortunate.
— Philip DeFranco (@PhillyD) March 9, 2015
Can't wait to find that guy who wears an Apple Watch Edition but refuses to pay $1.99 for an app.
— Benjamin Mayo (@bzamayo) March 9, 2015
#AppleWatch or a new beach condo. Your choice.
— Uniquely Twisted (@rage_chaos) March 10, 2015
This isn’t the first Apple launch that has been mired in scandal – recently the iPhone 6 and iPhone 6 Plus were roundly mocked for Bendgate – the phenomenon of your overpriced smartphone bending when kept in a pocket.
If you thought these Tweets were as hilarious as we did, be sure to share them below!